Developed a digital clone of their physical factory in Malaysia, improving client sales by 80% and increasing click-through rates by 68%. Managed the project lifecycle, timelines, and stakeholder expectations. Led a team of developers while contributing to hands-on coding and communication with clients. Led a groundbreaking project that gained national recognition in the healthcare industry as the first to develop and launch an immersive factory tour.

Silver Award for Excellence in B2B Marketing &

Bronze for Excellence in Interactive Marketing/AR & VR in Marketing Interactive, Marketing Excellence Awards 2024

Revamped the debit, credit, prepaid cards, and rewards segments, resulting in a 90% increase in user engagement and a 55% boost in click-through rates. Coordinated with clients and stakeholders to manage expectations throughout the project.

Gold Award for Excellence in Relationship Marketing in Marketing Interactive, Marketing Excellence Awards 2023

Created a corporate blog for showcasing leadership articles and engaging the public.

Built a corporate brand centre website to serve as a reference point for internal and external vendors regarding brand guidelines.

Revamped the business product segment website, focusing on user-friendly information architecture and engaging micro-interactions.

Developed and distributed weekly EDMs for registered loyalty program customers. Maintained and enhanced the existing loyalty website.

Revamped the website to improve visual appeal and user flow, leading to an 83% retention rate, a 74% increase in click-through rates, and a 30% boost in booking conversions.

Improved the UX of the existing website while preserving micro-interactions.